Veröffentlicht in Ästhetik, Design, Fotographie, Gesellschaftskritik, Humor, Kultur, Medien, Politik, Satire, Werbung

Don’t hate: Unhate-Werbekampagne von Benetton

Die Firma Benetton hat ja provokante Werbekampagnen schon immer geliebt. Nun gibt es die Werbeaktion „Unhate“:

United colors of benetton advertisement featuring hu jintao, paramount leader of the people's republic of china, with barack obama, president of the USA


featuring pope bendetto XVI with ahmed el tayyeb, imam of al-azhar mosque in cairo


german chancellor angela merkel and french president nicholas sarkozy


israel prime minister benjamin netanyahu and palestinian president mahmoud abbas


US president barack obama with venezuelan president hugo chavez


north korea's kim jong-ii and lee myung-bak, president of south korea
Veröffentlicht in Gesellschaft, Internet, Medien, Werbung

Think different Part 2

Werbeclips bringen komplexe Aussagen anschaulich und komprimiert auf den Punkt. So auch dieser: geniale Bilder kombiniert mit genialem Text! Und dazu die so wichtige Botschaft: Think different. Punkt!

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

Because they change things.

They invent.    They imagine.    They heal.

They explore.    They create.    They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?

Or sit in silence and hear a song that’s never been written?

Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

Think different.


Und hier die deutsche Version mit „Robert de Niro“-Stimme von Christian Brückner: